← All work

USC LavaLab

Holowand

Holowand is a gaming platform that allows users to easily create, share and play holographic games through a simple pepper's ghost prism. Traditional game design is complex and time intensive; Holowand integrates AI with game engine flexibility, allowing developers to rig 3D models and create multiplayer controls in minutes.

Co-founder & Founding PMMarch 2026 — Present
Explore holowand.world ↗
Pitch filmTwo-minute pitch film will appear here

Pitch film 01

Animated sequence of Holowand hologram and app concepts

Concept sequence 02

See the hologram in motion 03

01 / 04

Problem

Traditional game design can be complex and time intensive. Holowand began with a simpler question: how could more people create, share, and play holographic games?

Concept of a phone controlling a holographic star through a prism
02 / 04

The product iterations

We explored a simple pepper’s ghost prism, then an AI-native editor that helps creators rig 3D models and build multiplayer controls in minutes. Each iteration brought the idea closer to something people could use.

Holowand concept showing an experience gallery and a holographic starAlternate phone and prism interaction concept
03 / 04

Features

A pocket-sized controller, a creator gallery, and a prism that turns a screen into a spatial display. The editor brings components, scripts, and AI into one canvas.

Holowand editor preview with scene tools and a 3D modelAnimated sequence of Holowand concept screens
04 / 04

Takeaways

Weekly playtesting with more than 100 users informed development. Pitching the concept to investors and founders helped sharpen how we explain the product and what it can become.